Privacy Policy
Last updated: 15 October 2026
Rocksy Adventures ("we", "us", "our") runs the Climbing Shoe Finder at rocksyadventures.com. This page explains what data we collect, why, and what choices you have. We're a small business, not a data broker, so the honest version of this policy is also the short one.
Who we are
Rocksy Adventures is the data controller for the personal data described below. If you have questions, email rocksy@rocksyadventures.com or use the Feedback button on the site — both go to an actual person, not a ticketing system.
What we collect
| Data | When | Why |
|---|---|---|
| Feedback message | If you submit the feedback form | To improve the quiz and our shoe recommendations |
| Shoe name (optional) | If your feedback is about a specific shoe | So we know which recommendation you're talking about |
| Quiz answers (experience, style, foot width, budget, etc.) | While using the quiz | To generate your shoe recommendations — processed in your browser, not stored by us |
| Usage data (pages viewed, button clicks, approximate location/device) | Automatically, via Google Analytics. In the UK, EU/EEA and Switzerland only if you accept cookies; elsewhere unless you opt out | To understand how the tool is used and improve it |
| "Try it on here" clicks | When you click a gym/location button | To see which shops/gyms people want to try shoes on at |
| Outbound link clicks ("Buy now") | When you click through to a retailer | To understand which shoes are popular and measure referral activity |
Notably absent from this table: your name. We didn't ask, and the feedback form no longer has anywhere to put it even if you wanted to give it.
Quiz answers aren't stored
Your answers to the shoe-finder questions stay in your browser long enough to generate results, then they're gone. We don't save them on our servers, mostly because we have nowhere to put them and no particular reason to want to.
Feedback form
If you use the Feedback button, your message (and, if relevant, the shoe you're talking about) is sent via Formspree, a third-party form processing service, to our inbox. Formspree processes this data on our behalf as a data processor. We don't sell or share it with anyone else — there's no third market for "the Katanas run narrow" anyway. We periodically delete old feedback submissions we no longer need.
Analytics
We use Google Analytics 4 to understand how people use the quiz — for example, which questions cause drop-off, and which "Buy now" or "Try it on here" buttons get clicked. This involves cookies or similar identifiers set by Google. Analytics data is aggregated and not used to identify you personally by us.
If you're visiting from the UK, the EU/EEA or Switzerland, Google Analytics only loads after you accept the cookie banner. Everywhere else it loads by default and you can switch it off below. We work out which applies from your approximate location (based on your IP address, which we don't store). If your browser sends a Global Privacy Control or Do Not Track signal, we treat that as a no, wherever you are.
Your analytics setting: checking…
Outbound retailer links
"Buy now" buttons take you to third-party retailers (such as Banana Fingers, La Sportiva, Scarpa, Adidas/Five Ten, or Evolv). These links may include tracking parameters (UTM tags and affiliate identifiers) so we can see which products are popular and, where applicable, earn a commission. Commission never affects which shoes are recommended. Once you leave our site, the retailer's own privacy policy applies — we have no control over their data practices, and frankly no jurisdiction either.
Cookies
This site uses cookies set by Google Analytics to recognise repeat visits and measure usage: in the UK, EU/EEA and Switzerland only once you've accepted them, and elsewhere unless you've opted out using the setting above. Your cookie choice itself is remembered in your browser's local storage. We don't currently use cookies for advertising or to identify you personally — we're trying to sell you climbing shoes, not follow you around the internet.
Legal basis for processing
Where UK/EU GDPR applies, we rely on:
- Consent — for feedback you choose to submit, and for analytics cookies, which only load after you accept the banner.
- Legitimate interests — for outbound click tracking, to understand and improve the tool, balanced against your privacy.
How long we keep data
Feedback submissions are kept only as long as useful for improving the site, and are deleted periodically. Analytics data is retained according to Google Analytics' standard retention settings.
Your rights
If UK/EU data protection law applies to you, you have the right to ask us to access, correct, or delete personal data we hold about you (such as a feedback submission), and to object to or restrict certain processing. To make a request, email rocksy@rocksyadventures.com or use the Feedback button, with enough detail — roughly when you wrote in and what you said — for us to find your entry. Since we don't collect names, that's genuinely the best identifier either of us has.
Third parties we use
- Formspree — processes feedback form submissions
- Google Analytics — usage analytics
- Netlify — website hosting
Changes to this policy
We may update this page as the site evolves — for example, when we add affiliate tracking. We'll update the "last updated" date above when we do, rather than quietly changing what this page says and hoping nobody notices.